The My Sound Delve app had created a perfect way to add immersion to tabletop gaming sessions, but needed a brand that could truly convey the fun and excitement of their massive sound effect library to snag new users and drive subscriptions. The mischievous “Demon Dice” icon was the answer, taking the well-known 20-sided die and injecting it with a personality that My Sound Delve could own.

Creative Direction, Animation, Branding, Copywriting, Video Production

Possibly the largest end-to-end branding job I’ve ever done, Old Dominick Distillery came to us for logo design, web design, product design, tour experience, and environmental design.

The end result is a lineup of amazing spirits, from whiskey to vodka, as well as a 6 foot tall oil painting of their founder, and a 13 foot tall neon rooster that stands proudly over Downtown Memphis.

Design, Copywriting, Co-Creative Direction
Engravings by Roger Xavier
Oil painting by David Riley

Grim Sipper is a clinically proven metabolism boosting beverage that helps burn fat via a hops-derived ingredient. The brand demanded an irreverent approach, so we made the spokesperson a self-serious Grim Reaper trapped in a can that proudly proclaims “Death to Thy Fat”.

Design, copywriting, animation, video production, creative direction

TennesseeParent.org is a non-profit driven site that makes recommendations on what to do, where to go, and things to know that are relevant to parents that live in <checks notes> Tennessee! It was key to retain some element of “Tennessee-ness” in the branding while also feeling friendly and fresh.

Design, copywriting, branding, creative direction

A boutique knife retailer wanted to create their own internal product line. The task was to create an outdoorsy brand from whole cloth. This involved naming as well as custom script typography to give them a highly ownable identity in a sea of well-known competitors. The end result sounds like a place you’ve heard of and wouldn’t look out of place in your granddad’s tacklebox.

A beverage additive that fires up your metabolism without stimulants may sound too good to be true, but the clinically-proven ingredient in WaistLime does indeed let you “Slim While You Sip”. A playful explainer video and neon drenched beach vibes create an approachable product with mass-market appeal.

Creative direction, copywriting, video production, animation, art direction

The Original Bee’s Wax is renowned amongst antique and furniture dealers for its gentle formulation and the unsurpassed luster it delivers. However, when selling in big box retailers to a broader consumer base, their brand and can needed a rethink. By pulling in photorealistic elements and a striking bee-stripe can, the new look gives real shelf presence. A proposed ad campaign focused on the benefits to your cherished antiques.

Copywriting, Design, Creative Direction

Brella Hand Sanitizer sought to solve the problem of constant hand sanitization in our time of heightened virus awareness. Their solution provides a covering that lasts up to 4 hours, giving customers ample protection for any outing from shopping to a dinner out–living up to their brand promise: you’re covered.

The brand needed to instill trust immediately, so the branding married strong typography and friendly colors to create an aesthetic that would be at home on store shelves anytime from 1960 onward.

Design, copywriting, creative direction

Developed for Old Dominick Distillery, this private label whiskey required not only a premium bottle design, but an accompanying marketing campaign to launch it. The end result has been a success for Old Dominick, becoming their best-selling product mere months after arriving in stores.

Photography, Video Editing, Design, Copywriting, Creative Direction

Each year, a set of posters are commissioned for the Live at the Garden concert series at Memphis Botanic Garden. 2019 poster duties fell to me, and I had a blast doing them. A little Matisse, a little Saul Bass, and a whole lot of fun.

Illustration, Design, Creative Direction

French Hermit Oyster Co. is a sustainable oyster farming operation in the seafood rich waters of the Mississippi Sound, off the coast of Biloxi. They supply “unique et delicieux” gulf oysters to local restaurants and derive their name from a local legend – a literal French Hermit named Jean Guilhot who caught and served oysters from a rowboat off Deer Island in the 1920s.

Design, illustration, copywriting, creative direction

Graceland needed to get the word out about their brand new entertainment complex, as well as a whole new set of museum exhibits. Public perception tends to focus on Graceland the mansion, so we hyped specific attractions with larger-than-life headlines and a targeted “2019 Comeback Special” marketing campaign, meant to entice new Elvis fans and previous visitors alike.

The sizzle reel at the top was put together to sell the tagline, but will be repurposed for TV and social media.

Design, Copywriting, Creative Direction

Commemorating the 50th anniversary of MLK’s tragic death was a solemn task, and drawing awareness for the National Civil Rights Museum was an honor. Through a series of print ads, we encouraged tourists to meet the prominent figures of the Civil Rights movement, people whose message rings out to this day.

Photography, Design, Copywriting

Over the years, I’ve had the privilege of doing several logos and themes for various Elvis anniversaries. In each case, the look is handed off to an internal marketing team who then applies it across media and merchandise.

Illustration, Design, Creative Direction

Memphis Listening Lab is an upcoming public space that will tap into Memphis’ rich musical history to offer a massive collection of physical media and historical ephemera for listening, sampling, and research… gratis.

Baptist College of Health Sciences, founded in 1912, has one of the longest health care legacies in the Mid-South. Realizing they needed to craft a more approachable brand for recruitment, we were approached to create a recognizably “collegiate” mascot. The result is Hartley the Blue Healer, a symbol of compassion and service, and also just a dadgum good boy.

Illustration, Design, Copywriting, Creative Direction

To boost recruitment, Baptist College of Health Sciences requested we produce a video targeting 14-22 year olds to be aired locally via movie theater pre-show advertising. We went a step further by also producing a geo-targeted digital campaign that leveraged the full-length spot for social media, and created a unique URL and microsite to get more detailed tracking and metrics.

Creative Direction, Copywriting, Video Production, Video Editing, Social Media Strategy

Director of Photography, Stewart Holmes

This is an ongoing effort in collaboration with Unquote to provide both branding and social media. The podcast discusses, often humorously, the American Film Institutes top 100 movie quotes of all time. Each new episode gets an accompanying social media blast with the featured quote and a still from the film.

Design, Copywriting, Creative Direction

The Grizzlies needed a holiday card set for a game-time giveaway. We did them one better with a set of traditional holiday postcard spoofs featuring chilly messages that could be sent to rival players from particularly snarky Grizz fans.

Design, Copywriting, Creative Direction

Working with a longtime friend, creative collaborator, and native of Kalamazoo, a complete brand refresh for the Kalamazoo Institute of Arts was proposed. Key to our vision was a focus on the highly recognizable facade of the building, as well as keeping classic elements of the old, like using Gill Sans as the brand typeface.

Design, Co-Creative Direction

Old Dominick came to us to develop a look, feel, and name for a concert series to be held on premise at the distillery. In addition to a templated poster and social posts, we also produced a :60 and :15 promo video to be shared on Facebook and Instagram.

Video Editing, Design, Copywriting, Creative Direction

Footage by Robert Rowan

Each season, in addition to a core campaign, the Grizzlies have specialized promotions to encourage ticket sales and keep their media feed fresh. Using an old-school videogame aesthetic, we encouraged Grizz fans to purchase ticket packages by way of an 8-bit Grizz who leveled up with “Power Packs”. Giveaways for the games during this promotion included a set of t-shirts featuring 8-bit versions of Mike Conley and Marc Gasol, and an 8-bit Grizz decal that is found on rear windshields city-wide.

Illustration, Animation, Design, Copywriting, Creative Direction

The annual Youth Villages Holiday eCard is always an opportunity to do some a little out of the box, the most outrageous of which was filming a custom gingerbread house (and gingerbread family) to deliver an on brand message as well as thank YV donors.

Photography, Video Editing, Animation, Design, Copywriting, Creative Direction

Gingerbread house Frost

Just what the title says: various logos. Most of these were one-offs with no additional branding requested, but show various approaches from illustration to custom typography.

Design, Illustration, Copywriting, Creative Direction